Thien Cheong Sdn. Bhd. (TCSB) was started in 1955 by its founder, the late Mr. Foong Chek Lung. He conducted his first business from a bicycle. From its humble beginnings, TCSB grew its business from bicycle sales to vans; from a small shop into a manufacturer with its own premise.

With his undying passion and drive to succeed, he gradually brought his humble business into what it is today, a company proudly producing a wide range of hand-selected high quality beans and peanuts. Nevertheless, TCSB’s shooting star cum hot selling item is none other than our very early product – PoPo’s Fish Muruku, which has catapulted the company to dizzying new heights.



• Create and popularize TCSB products as the preferred ‘all- time snack’    in the domestic and international market.

• Nurture a winning network of loyal consumers, suppliers and    distributors.

• To be a great, conducive work-place where effective people are    happily and passionately inspired to be the BEST and to give the BEST.


• Always have in our heart and mind: Consumers, Quality and    Affordability First!

• To satisfy consumers’ palates towards our products.

• Ascertain quality and stringent high standards are maintained
   at all levels of production.

• Create an affordable, accessible, value for money ‘all-time snack’.